Dyes Marketing Strategies And Color Science

Dyes Marketing Strategies And Color Science

Description

This program provides dyes marketing professionals with a comprehensive understanding of color science and its application in developing effective marketing strategies. Participants will gain insights into color psychology, color trends, and consumer perception of color. They will learn to develop marketing campaigns that resonate with target audiences and effectively communicate the color properties and benefits of dyes and dyed products.

Benifits

Course Instructor

Engr. Md. Fakhrul Islam CCol ASDC

Chartered Colorist (UK); Textile Color Management Specialist | Dyeing and Finishing Professional | Associates of Society of Dyers & Colorist (SDC-UK), CLSSBB (PQLS-India), PGDTM (SEIP), MBA in Textiles (BUTEX), B. Sc In Textile Engineering (Coloration)

Course Content

Leave-1

PART 1: BASIC PRINCIPLE OF COLOR SCIENCE
PART 2: COLOR CLASSIFICATION SYSTEM
PART 3: THREE ELEMENTS OF COLOR (Light)
PART 4: THREE ELEMENTS OF COLOR (Object & Observer)
PART 5: STANDARD OBSERVATION & METAMERSIM

Leave-2

PART 1: THE COLOR SPACES, COLOR DISTANCE EQUATIONS
L-2, PART 2: THE CMC, COLOR MEASUREMENT COMMITTEE
L-2, PART 3: SPECTROPHOTOMETER – SOFTWARE INTERFACES
L-2, PART 4: COLOR TOLERANCES AND ACCEPTABILITY
L-2, PART 5: COLOR STRENGTH AND TRIANGLE SELECTION

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